Posts Tagged ‘Marketing’

Ivonne Montealegre – Women in Poker part II

Tuesday, October 21st, 2008

Ivonne Montealegre

We managed to get an interview with Ivonne Montealegre, Marketing Manager of the poker and backgammon site TrueMoneyGames.   

You just started as Marketing Manager on, I’m guessing you will do a lot of changes and was wondering where you start?

Basically, we are changing the website, giving it a well-deserved face lift. The client runs really smooth so no changes there, mainly on the website and the way we communicate towards our players.  

Where will be in a years time?

TrueMoneyGames will become a medium brand with a lot of prestige. We’d rather stay at a medium-to-small level company but with excellent service and an impressive poker and backgammon client than being one of big ones. Our commitment is with quality not volume. We take a lot of pride in the fact that we run a very smooth business. Customer’s queries are sorted in a very fast way, one of the best customer support I have come across with.

The competition in gambling is hard, what is the difference between and other poker rooms?

TrueMoneyGames is devoted to its loyal players. We prefer to have a few players that will come back and enjoy action at the tables than have thousands of one time visitors. That is why we will be implementing very exciting promotions in which the TrueMoneyGames team will reveal its “face”, meaning that we wish to have a very interesting interaction with our players.

A lot of our readers are interested in promotions and bonuses and there hasn’t been that many offers from TrueMoneyGames in the past, is this something that will change?

Absolutely, we are on the works of a unique rakeback system and a very easy to clear bonus system, unique in the industry.

You are in a pretty small network, how is that compared to the bigger ones?

It’s great to be honest with you: things get done. We have everything from designers to developers in-house so we work in a very effective way. I was amazed to see how our new affiliate program was launched in a matter of days. Also our customer’s queries are really sorted out. We are offering all of those advantages to our loyal customers as well as those who have recently joined TMG.   

Do you like playing poker?

I love playing poker, especially online, because I think my poker face is the worst. I get this weird grin when I am holding something good. And now revealing it here, there is no chance I will hit an offline table in a while. 


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